Clarifying Expectations

One of the hardest things is trying to decipher what the client thinks they want and what they are actually envisioning. Furthermore, is the video they are inquiring about going to get them to where they want to be.

For a business looking into making a promo or a case study video, I thought this was a good example of the use of b-roll and showing impact creatively. I'd like to open it up for discussion, do you agree? If you were a business owner would this help clarify why we are approaching story differently? Do you use examples of others work to inspire clients or strictly stick with your own vision?